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Article: 5 ways to choose a watch that you won't regret

5 ways to choose a watch that you won't regret

Click here to watch the video on how to choose 5 "lifetime watches" that you won't regret.

In this article, we will explain the basic principles of "5 ways to choose a watch that you will last a lifetime and will not regret."

How to choose a watch that you won't regret for the rest of your life

I have a question.

Do you like the watch you have now?

Of course, I love it!

There's not even 1% desire to sell!

If that's you, then there's no problem as we have chosen that watch for you without any hesitation.

But I'm thinking about selling it for a bit...


I'm thinking about buying a watch soon, and I don't want to make a mistake with it!

If you are one of those people, then using today's video as a reference when purchasing a watch will likely be a watch that you will love for the rest of your life.

Please listen to today's video as if it were a radio while doing something else.

So let's get started right away!

①Choose a watch that matches your fashion!

First of all, you have to analyze yourself and where you will be wearing it.

Self-analysis means what kind of fashion do you usually wear?

For example, if you like casual clothing such as jeans and short sleeves, it would be ideal to choose a watch that matches that look.

If you usually wear dress shirts and jackets, it would be ideal to choose a watch that matches them.

If you tend to dress casually, a sports watch will go better for you, while if you tend to wear more formal clothing such as jackets, a dress watch will go well with you.

I think most people already understand this to some extent, but the next point is important.

Where will you wear the watch?

about it.

In my private life, I tend to dress casually and wear watches in private, so I choose sports watches!

It is true that

I wear a jacket at work, but dress casually in my private life, so I'll use this private sports watch at work too.

This is because it ends up feeling disjointed.

At first, you may not have been particularly concerned because you bought the watch because you liked it, but gradually you may start to wonder if it's okay to wear this watch with this outfit!

and I start to feel uneasy.

If that happens, you won't be able to wear it at work and you'll find yourself not feeling like wearing it in your private life either, so the first thing you need to consider is where you will be wearing it.

By clearly deciding on this before choosing a watch, you can make a purchase you won't regret.

That said, I don't want to own that many watches, I just want to have one really good one!

I think there are some people who think this way.

For such people, we have a suggestion for a watch that can be used both for work and private life: the answer is "Luxpo."

It's somewhere between a sports watch and a dress watch.

This luxury sports car will match up well with any scene to a certain extent.

For example, the Santos Galveston, which I usually explain, can be worn in almost any situation, and if you want a larger watch, there are Audemars Piguet's Royal Oak, Bvlgari's Octo, Girard-Perregaux Laureato, and many others, and I think that by choosing one of them you can wear it almost anywhere.

This fashion and watch are explained in detail in this video, so if you are interested, please take a look.

②Choose a timeless model

The number one reason we get bored is because our tastes change.

My tastes change, and my appearance changes as I get older, so I have to adapt to that.

That would be the correct expression.

For example, when I was in my 20s, there was a time when I wore all Paul Smith clothing, including a Paul Smith watch, and wore that watch all the time.

However, before I even turned 30, I felt like I wasn't old enough to wear Paul Smith anymore.

Maybe people think I'm acting young.

And that's it.

I think this is a common understanding among everyone, but you realize it along the way.

The same goes for watches.

When you're young, it doesn't matter what kind of watch you wear and it will usually look good on you, but as you get older, you need to wear a watch that is appropriate for you.

Of course, I think most people will buy the appropriate watch at the time, but if you want to wear it for a long time, buying a watch that will last you will eliminate that cycle quite a bit, or at least for some people, it will be gone.

So, what model should we choose? The answer is a universal model.

For example, the Cartier Santos Galvee and Tank that I always talk about, and Rolex's Explorer, Submariner, and many others, but the four models I mentioned earlier have hardly changed in shape since the first generation.

What this means is that it is a timeless design that will always be loved by people, regardless of the era, without changing its form.

A universal design is basically a simple design, but on the other hand, it means that you will never get tired of it and it matches anyone and any age.

A watch like this will look completely natural whether you are in your 20s, 30s, 40s, or even later, so if you want to wear a truly fine watch for a long time, we recommend choosing one with a timeless design.

3. Consider maintenance costs when making your selection

Once you buy a watch, that's it!

It does not mean that.

Owning a watch should be considered in much the same way as owning a car.

I don't think there is anyone who has a car and has never had it inspected. The difference is whether it is compulsory or not, and if a watch is not overhauled and repaired, the time will become out of sync and eventually it will stop working.

This overhaul should generally be done once every three years, although this depends on how often the watch is used.

The cost of repair varies depending on the brand and model, so it is difficult to say what the general price is, but the newer the watch, the more expensive it will be as it is made in a way that can only be repaired by the manufacturer.

Some models equipped with high-class movements from Omega or Rolex do not require repairs for eight years, but if you need repairs after eight years, you will be charged a considerable amount.

You should estimate at least 100,000 yen.

Whether or not you can afford to spend that much at the time of this overhaul will make the difference between being able to use it for the rest of your life or not, but just having at least a basic idea of ​​how much maintenance costs will cost will help you prepare yourself.

Having your watch come back from an overhaul makes you want to take good care of it again, and makes you want to spend time with it again.

For more information on the overhaul concept, please see this video.

4. Don't buy a watch based on other people's opinions

Just because someone says something is good doesn't necessarily mean it's right for you.

Men in particular tend to choose Rolex or Omega, which everyone else has, and choose something that is said to be good, and are satisfied with it at the time.

This is not to say that Rolex or Omega are bad; I also own a Rolex Ref. 1024 and Ref. 1512, and the first Omega Constellation.

However, until I find one that I like, I have to do quite a bit of research into these brands and realize, "Oh, Rolex has these kinds of watches," or "Oh, Omega has these kinds of models," and they really do make some great watches.

So it's taking quite a bit of time to get there.

Going back to the main point, when you buy a watch just because it looks good, there is no thought put into it of your own making.

If you have done your own research on the model and compared it with other brands and models before choosing a Rolex or Omega, then there is absolutely no problem, but if you don't do that and just choose based on its appearance, you will end up regretting it later.

The bigger the better, and the black dial looks cool!

This is true for most men, but by looking at various watches,

"Huh!? I think I like navy dials like this."


"I was looking for a round one, but a square one might look cool too."

This always comes up.

There are more watch models out there than you might think.

There are so many cool watches to choose from, so resist the urge to buy one and trust your inspiration and intuition.

And the watch you choose from among those is one that has your thoughts put into it, and because it is such a watch, you will grow attached to it and be able to use it for a long time.

The true value of this watch is explained in detail in this video, so if you are interested, please watch this video as well.

⑤Don't compromise on price

As for the last tip, and this applies to all purchases, there is no greater waste than compromising on the price and buying something different from the item you chose.

If you buy in that way, you will end up being the one who loses the most.

My heart wants it, but it's too expensive, so I'll go with a different model...

Or maybe one grade lower.

It's something like that.

If you buy this way, you are not satisfied with the item from the beginning, and even if you think that you might feel attached to it once you actually get it, unfortunately that is not the case.

Because the watch you really want will remain in the back of your mind forever.

Also, I have to constantly weigh the options against the watch I currently have, which I bought as a compromise, so even though I paid for it, I'm left with regrets and can't say it was a good purchase.

But we all have to live our lives and compromises are necessary.

You may think that way, but if that's the case, it's more important not to force yourself to compromise and to wait until you have saved up some money.

I will now begin to summarize, so I will talk about some important points, including the thinking behind this.


Rationality and economy are important, but if that's what you want, you should just buy a smartwatch.

Maintenance costs are also much cheaper than with an ordinary watch.

However, I assume that those who are watching this video are not attracted to those kinds of watches, which is why they have continued to watch this far.

If that's the case, then surely the best way to enrich your life would be to work hard and then reward yourself by buying a watch that you truly want.

The most important thing is how you feel and what purpose you have in buying the watch.

I believe that useless things are absolutely necessary in life and are very important.

A life where you can't spend money on useless things is no fun.

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